PRODUCTS
MOBILITY
HMI
Our Values
Creativity - This is the key to unlocking new economic value. It shifts what users desire, leads to competitive advantage, and builds stronger relationships with your users.
Integrity - We own our decisions and actions, always striving to do what is ethically right. In the consulting partnership, mutual trust and transparent communication are pivotal for success.
Speed - We operate with a sense of urgency, helping you make swift decisions to adhere to your project timelines.
Empathy - Value can only be communicated through the human experience. Understanding how your users think, feel, and understand their world will give you confidence to move forward with the right concept.
Psychological Framework
There are times when users need a psychological solution. The Uber app shows your driver's real time location. That is neither functional nor necessary, but it creates certainty to relieve anxiety. You never have to wonder. It's fantastic. Your product can benefit from ideas like that, too.
We created a psychological framework of 6 emotional attributes to evaluate our designs and identify opportunities and solutions for your product.
Status
Certainty
Agency
Fairness
Satisfaction
Reciprocality
BUSINESS
GOALS
BRAND ATTRIBUTES
Core Attribute
Our process identifies a distinct attribute that will influence everything about the product experience. It becomes the guiding light for our designs and the team's decisions. It keeps everyone focused and reduces time spent on irrelevant ideas.
USER NEEDS
& DESIRES
Innovation Frameworks
These approaches inspire us to generate ideas that will elevate our clients above their competition.
Ideals
Decontent
&
Enhance
Differentiate
Surprise
&
Delight
Ideal experiences based on your user groups are identified and applied to your product. Storyboards visualize the ideal experience and the necessary feature set of the product. Read our article about this approach!
Low-value features are removed. New features are identified that separate your product from the competition with minimal impact on the product cost. Create a new value-cost midset.
Do the opposite of your competition and make it appropriate and necessary. Create new pathways to success. Read our article to learn about companies that have used this technique.
Offer your users an experience that creates an emotional connection. Get people talking about your products and your company.