What would make this project a success for the company?

What would make it a success for you?

What internal metrics for success are used? 

How can provide the desired information throughout the project?

What are the big unknowns?

What are the big challenges?

Is this a new or existing product?

How does the existing product align with the company's goals?

What are the successes of the current product?

How should the new product align with the company's goals?

Are you looking for an evolutionary or revolutionary improvement?

What is the current position in the market? Where do you want to be in the future?

Who are the stakeholders? Any changes for the new product?

Are we pursuing an existing or new user base?

What are the current users' impressions and opinions of the product and brand?

Ideally, how would you like them to see the product and the brand?

How's the product used?

Where is it stored?

What environment is it used in?

How well do users understand it? How easy is it to use?

How does it feel to use?

Do the aesthetics successfully communicate the attributes that

How far along in the product development process is the project?

Are the internal mechanisms and components being explored or are they locked down?

What are the current materials and manufacturing processes for the product?

Is this part of a bigger system? If so what are the interactions between the product and the system?

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You don't have to have all the answers. We can work with you to find them.