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DESIGNED CHAOS
A glimpse of how we see the world: Interesting Approaches - Psychology of Design - Real Life Examples - Improve the Designer to Client Relationship - Get Inspired
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Giving Teams Clear Direction
Unpack and define what your product attributes mean with your team. Saying you want a simple and easy to use product is a high-level...

Scott Stevens
Dec 14, 20242 min read
Turning User Insights into Clear, Actionable Design Direction
As an industrial design consultant and leader in the space, I've found that transforming insights into actionable design directions is...

Scott Stevens
Jul 27, 20241 min read
Confidence in Value Creation
Would you like to be confident that the product your designing is creating value for your users? Here's 3 steps to give you confidence...

Scott Stevens
Jul 27, 20241 min read


What is Industrial Design?
We as industrial designers are creators of fiction. Our purpose is to get enough people to believe in our story that it becomes...

Scott Stevens
Mar 11, 20244 min read


Finding Analogous Solutions
Finding analogous solutions for your product challenges are little shortcuts to help you find meaningful solutions. I was at the store...

Scott Stevens
Feb 20, 20241 min read


Abandon the Physical Object, Embrace the Output.
How can the design of a consumable change a category? By Abandoning the physical object and embracing the output. The consumable is where...

Scott Stevens
Feb 5, 20242 min read
Toothbrushes & Toilets: Success can be a Failure
Toothbrushes & Toilets. Be careful with the product associations you create. I bought a product recently that successfully created an...

Scott Stevens
Oct 24, 20232 min read
Don't get blindsided: Identify Analogous Competition and Strengthen your Business.
4 steps to identify analogous competition and strengthen your business. This process will allow you to proactively discover ways to...

Scott Stevens
Oct 23, 20232 min read


Stop Hindering Your Ideation Process
Here are 3 mindsets that will poison your team's creativity during ideation phases: 1) Stop focusing on function: I'm going to make the...

Scott Stevens
Oct 6, 20232 min read


Don't Innovate, It Can Kill Your Business
Don't innovate, it can kill your business. How can that be? Let's use the touchscreen phone as an example: Innovation was developing the...

Scott Stevens
Oct 4, 20232 min read


Change the Value of Your Product Offering
Here are 5 activities that can redefine your product line and the experience that the user is purchasing. This will reset the value...

Scott Stevens
Sep 27, 20231 min read


Concerned About Working with an Industrial Designer or Studio?
What if I don't like the design? What if they don't give me what I'm looking for? These are thoughts almost every potential client has...

Scott Stevens
Sep 17, 20232 min read


4 Huge benefits to creating a Visual Brand Language
4 huge benefits to creating a visual brand language (VBL) for your products. This post is not how to create VBLs. Let me give you a...

Scott Stevens
Sep 6, 20232 min read


Improve Your Relationship with Your Designer.
Learn why some industrial designers seem difficult to interact with, what could be causing it, and how to improve it.

Scott Stevens
Aug 28, 20232 min read


Easy Ways to Improve Your Communication with Industrial Designers
Have you had the experience of describing a product or solution to a designer and receiving a design that does not resemble what you...

Scott Stevens
Aug 24, 20232 min read


Disagreement Within Your Product Team? Fantastic!
Yes, you read that right. Disagreement within your product development team is proof that you have a great combination of personalities...

Scott Stevens
May 26, 20234 min read


Experts Can't Help You, So Become the Expert.
I would like you to imagine your company has been around for 25 years. It's captured a large chunk of the market and your consumers are...

Scott Stevens
May 26, 20235 min read


What Makes Your Product Belong is Why It's Invisible
What business are you in? You know everything about your competition. Are your products differentiated from their offering? Is it enough?...

Scott Stevens
May 26, 20233 min read


Reframe Your Problems
We all use heuristics to narrow the scope of information to make decisions. Sometimes we are not aware of the assumptions our brain is...

Scott Stevens
May 3, 20233 min read


Superman Sucks and So Does Your Fully Featured Product.
Introducing a flaw in his power allowed for better storytelling and an engaging experience. This is one of the reasons Marvel was a...

Scott Stevens
Apr 27, 20234 min read
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