SHINE

is our proprietary industrial design process

Learn about Inverse Benchmarking, Moments of Truth, Perception Gathering, our 8 Innovation Frameworks, and our design book for DFM handoff.

Signal from Noise

This builds the framework for the project. It allows us to prioritize, be decisive, and align all of our activities to the goals and desired outcomes of the project.

Cross Functional Capture

Cross-Functional Questionnaire (priorities, goals, challenges, team)

Current Customer & Consumer Capture

Customer Service Questionnaire

(capture frustrations, pain points, & opportunities)

Business Information

Opportunity Statement

Target Cost

Challenges & Risks

Success Metrics

Brand Values

Positioning

Competitive snapshot

Manufacturing Capabilities

Testing Capabilites

Impact of Success

Impact of Not Doing It

Kickoff Workshop

Crossfunctional Alignment and Goal Setting for Deliverables This is the fun part. We create alignment and clarity for the project. This allows us to work effectively, reducing timelines and producing deliverables that exceed your expectations.

We deliver a project requirements document with a problem statement, product vision, metrics, deliverables, and desired goals and outcomes.

Inverse Benchmarking

We analyze the competitive landscape to identify opportunities that are being ignored. All products have compromises, and when a category aligns its features, openings for differentiation are created.

We deliver an Opportunity Pathway Document that identifies insights, opportunities, and what is considered cost of entry.

Human Perceptions

We simplify and clarify what is significant to your users from research, observation, product reviews, and customer service data. This creates the lens we use to build empathy for the stakeholders, evaluate the current experience, reverse benchmark the competitive offering to problem solve and create solutions.

Peoples perceptions don't

Moments of Truth

Each stakeholder's experience has moments that create the biggest impact. We identify these moments and give them priority during the ideation and concept phases of the project.

We deliver storyboards for each stakeholder that showcase the current experience with their pain points, MOTs, and what works.

Aesthetic Meaning

We design the aesthetics of your product to communicate the desired attributes, the user's status in the world, and emotionally hook their feeling of desire.

How something looks has a psychological effect on perception and value judgments.

Aesthetic-Usability Effect: People perceive aesthetically pleasing designs as more usable, even if they aren't objectively better, affecting user experience and adoption.

Implicit Association: Our brains automatically link beauty with goodness, a deep-seated bias influencing social and product judgments.

Visual Primacy: Aesthetic presentation at the start (visuals) heavily influences initial memory and perception, a principle used in design to grab attention.

Aesthetic benchmark example of small bluetooth speakers