-Jun 20, 20224 minProduct Destination - Do you know where you're going before you start?There are many articles online that discuss the importance of experiences. I want to focus on why we believe it is crucial to design...
-Mar 8, 20223 minBenefits of Being a ContrarianI want to focus on a simple idea that can make your product stand out from the competition. Be a contrarian in your market has many...
-Feb 27, 20223 minWhen Bad Designs Create Ideal ExperiencesIn this article, I want to talk about the strange accordion drain pipe under my bathroom sink. Have you seen these before or do you have...
-Feb 23, 20223 minSmall Product Inconveniences Are Big ProblemsAbout a year ago I was at Ikea with my family and we bought a stainless steel colander. One of our goals was to reduce the amount of...